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Tokyo Auto Salon 2003

 

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This trip to the Tokyo Auto Salon was one of the greatest learning experiences for us at the Drift Session. We got to see the homeland of drifting, meet big names in the performance world, and experience the culture of someplace completely different from Hawaii.

Before going to Japan, you have to get a passport. Luckly for us, our secret contacts in the passport agency reminded us we need them and expedited our processing through their system so we could be on our way on time.

Flight 75 to Narita International Airport was excruciatingly looooonnnng. About 9 hours. We watched 2 movies and ate two meals on that long flight. We left Honolulu at 10:45 am on Wednesday morning, but by the time we arrived in Tokyo it was 3:30 pm on Thursday afternoon.

Once we arrived in Tokyo we didn't have to worry about anything. Don't speak Japanese well? No problem. No place to stay? No problem. Need a guide to take you around the show? No problem. We're very grateful to our friend Fumihiko Okuyama and Akira Ishikawa who picked us up, drove us around, and led us around the show. Okuyama-san is the editor of Best Car magazine, the largest car magazine in Japan and Ishikawa-san is an ex-formula car driver who now owns a race shop.

On day one of the Tokyo Auto Salon, we saw the largest car show we'd ever seen. It was about the size of 8 Blaisdel Exhibtion Halls put together with a super high ceiling and gigantic parking lot. When walking the half mile through the parking lot to the hall, we noticed that even the parking lot looked like the show; and not in an American car show kind of way. Cars in the lot looked really good. Skylines, Silvias, Celciors; you name it and it was there.

Once inside the show we were amazed at the gigantic and elaborate displays that the vendors built in their booths. Many displays were multi level with spotlights, music systems, and even small conference rooms for conducting business.

And lots of business transactions were going on at the show. In comparison to shows in Hawaii where everyone just tries to make their booth louder than the next, the presidents and executives of the largest names in motorsports products were all there meeting and greeting their vendors, sponsors, and customers.

Once again, much mahalos to our friends Okuyama and Ishikawa whom everyone at the show seemed to know personally. They introduced us to the top dogs in the industry and let us talk about what we're doing and conduct business on our end. It was great to finally meet people who we've only seen in magazines and bought their products from afar like, Daijiro Inada, the guys from Option Magazine, Amemiya, E. Yamada, Signal Auto, the team at Bride Seats, Flat Engineering, and my personal favorite Keiichi Tsuchiya.

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